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The Storylux Podcast with Simon Chappuzeau
Simon Chappuzeau
22 episodes
3 days ago
Welcome to "Scripted with AI". This podcast will tell you more about running marketing campaigns so that your ideal client and customer can see, and read, more of you. Every week, one guest shares their real world strategies and tactics so that you can learn how to become a better marketer. Your host is the Hollywood-trained film script analyst, entrepreneur, and LinkedIn influencer Simon Chappuzeau
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Marketing
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All content for The Storylux Podcast with Simon Chappuzeau is the property of Simon Chappuzeau and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Welcome to "Scripted with AI". This podcast will tell you more about running marketing campaigns so that your ideal client and customer can see, and read, more of you. Every week, one guest shares their real world strategies and tactics so that you can learn how to become a better marketer. Your host is the Hollywood-trained film script analyst, entrepreneur, and LinkedIn influencer Simon Chappuzeau
Show more...
Marketing
Business
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[SCRIPTED WITH AI, S2] How AI-Driven Copy Can Outperform Human Writers: Unveiling Audrey Chia's Techniques with Audrey Chia
The Storylux Podcast with Simon Chappuzeau
43 minutes 48 seconds
2 years ago
[SCRIPTED WITH AI, S2] How AI-Driven Copy Can Outperform Human Writers: Unveiling Audrey Chia's Techniques with Audrey Chia

Ever wondered if AI-written posts could actually outperform human-written posts on LinkedIn? Audrey Chia not only believes it's possible, but she's cracked the code on how to do it.

Audrey runs a specialised marketing agency, Close with Copy, from Singapore.

In this episode, she reveals her process that seamlessly blends human strategy with AI execution.

It's not just about letting AI take the wheel; it's about guiding it with precision through expertly engineered prompts.

As a bonus, Audrey introduces her 'Role-Switching' technique, a dynamic layer that enriches this human-AI collaboration.

If you're still on the fence about AI's role in copywriting or eager to amplify your own strategic approach, this episode is your roadmap.

Tune in and discover how to unlock the full potential of human-AI collaboration in content creation.

Additionally, Audrey talks about:

  • The importance of understanding your audience for effective ad conversion
  • How to use AI for in-depth market research when resources are limited
  • The concept of AI as a 'brainstorming partner' to unlock new perspectives
  • Why copywriters are the best 'Prompt Engineers'
  • The iterative process of refining AI-generated content for optimal results."

Feel free to tune in and get ahead of the curve in leveraging AI for your copywriting and marketing needs.

The Storylux Podcast with Simon Chappuzeau
Welcome to "Scripted with AI". This podcast will tell you more about running marketing campaigns so that your ideal client and customer can see, and read, more of you. Every week, one guest shares their real world strategies and tactics so that you can learn how to become a better marketer. Your host is the Hollywood-trained film script analyst, entrepreneur, and LinkedIn influencer Simon Chappuzeau