This conversation with Kait LeDonne was one of the most inspiring.

Kait shared a number of stories that show how a personal brand (on LinkedIn) helps with e.g. publishing a book.

Her approach to brand building couldn't be more organic, rooted in the person's values and beliefs. She debunks some of the formulaic approaches to brand building, e.g. using templates to write posts.

We talk about how Yuval Harari became a bestseller only after his husband built a brand for the book and him.

Kait also touches on how Atomic Habits became a bestseller because James Clear built a solid brand even before writing the book.