Eugene is based out of Singapore and is one of the few Asian LinkedIn creators.

With his systematic mind he carefully analyzed what big LinkedIn creators do on LinkedIn and combined this with his own experience in presentation design.

Out comes a unique, high value style that turned into three viral posts.

He got to this through months of trial and error with various formats before settling on slideshows. And he then perfected the slideshows by developing his five principles.

This conversation was one of my favourites and clearly Eugene is a master at what he does, so be sure to listen to it.

My core takeaways are the following five:

• Choose a topic with a broad appeal
• Leverage familiar brands
• Choose an attention grabbing cover image
• Present actionable information
• Have an engagement strategy