Send us a text Necessity is the mother of invention. Some of the biggest revolutions in business didn’t come from brilliant technology or billion-dollar R&D budgets.They began with frustration — someone standing at a bottleneck, asking,“Why does it have to be this way?” That question changed the way the world trades today. A single insight turned a slow, fragmented process into a seamless global system — and quietly became the biggest driver of globalisation in the 20th century. The les...
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Send us a text Necessity is the mother of invention. Some of the biggest revolutions in business didn’t come from brilliant technology or billion-dollar R&D budgets.They began with frustration — someone standing at a bottleneck, asking,“Why does it have to be this way?” That question changed the way the world trades today. A single insight turned a slow, fragmented process into a seamless global system — and quietly became the biggest driver of globalisation in the 20th century. The les...
Episode 128 - The Royal Vegetable - Exclusivity drives adoption
The StoryBank
2 minutes
1 month ago
Episode 128 - The Royal Vegetable - Exclusivity drives adoption
Send us a text In business, we often assume that people will choose what’s rational, efficient, or clearly beneficial. But if that were always true, every superior product would succeed, every sensible policy would be adopted, and every data-backed argument would win the day. Reality shows us otherwise. Why? Because humans don’t make decisions like machines. We’re influenced by perceptions of status, scarcity, belonging, and curiosity. The way something is framed often matters more than its ...
The StoryBank
Send us a text Necessity is the mother of invention. Some of the biggest revolutions in business didn’t come from brilliant technology or billion-dollar R&D budgets.They began with frustration — someone standing at a bottleneck, asking,“Why does it have to be this way?” That question changed the way the world trades today. A single insight turned a slow, fragmented process into a seamless global system — and quietly became the biggest driver of globalisation in the 20th century. The les...
