Send us a text In business, we often assume that people will choose what’s rational, efficient, or clearly beneficial. But if that were always true, every superior product would succeed, every sensible policy would be adopted, and every data-backed argument would win the day. Reality shows us otherwise. Why? Because humans don’t make decisions like machines. We’re influenced by perceptions of status, scarcity, belonging, and curiosity. The way something is framed often matters more than its ...
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