Send us a text Forget timelines and title drops—your origin story deserves more power than a list of jobs. We break down how to turn a single pivotal moment into a founder story people can repeat, share, and act on. By focusing on a clear villain, real stakes, a decisive choice, and the proof you earned in the messy middle, you’ll build trust fast and create positioning no competitor can copy. We walk through the SPARK framework step by step. You’ll learn how to find the moment you couldn’t ...
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Send us a text Forget timelines and title drops—your origin story deserves more power than a list of jobs. We break down how to turn a single pivotal moment into a founder story people can repeat, share, and act on. By focusing on a clear villain, real stakes, a decisive choice, and the proof you earned in the messy middle, you’ll build trust fast and create positioning no competitor can copy. We walk through the SPARK framework step by step. You’ll learn how to find the moment you couldn’t ...
From Sympathy Likes to Client Conversions: Crafting Stories That Sell | Ep 7
The Story Lab
10 minutes
1 month ago
From Sympathy Likes to Client Conversions: Crafting Stories That Sell | Ep 7
Send us a text Every coach on social media has heard the advice "just share your story" - but which stories should you actually tell? Not all stories generate engagement, and even fewer convert followers into paying clients. This episode cuts through the confusion to deliver a clear framework for strategic storytelling that actually grows your coaching business. Discover why you need both your anchor "founder story" and smaller everyday narratives to build a memorable brand. I explain why re...
The Story Lab
Send us a text Forget timelines and title drops—your origin story deserves more power than a list of jobs. We break down how to turn a single pivotal moment into a founder story people can repeat, share, and act on. By focusing on a clear villain, real stakes, a decisive choice, and the proof you earned in the messy middle, you’ll build trust fast and create positioning no competitor can copy. We walk through the SPARK framework step by step. You’ll learn how to find the moment you couldn’t ...
