Build a Marketing Strategy That ACTUALLY Drives Growth

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The Story Club

Jonny Rose

37 episodes

5 days ago

Everybody has a story. Sharing them and listening to others is how we learn, grow, and get out of our own experiences. In these episodes you’ll find a range of people from various backgrounds - entrepreneurs, thought leaders and those just striving to do more. I’ve always loved human stories, and I hope after some of these - you do too.

Entrepreneurship

Business

RSS

All content for The Story Club is the property of Jonny Rose and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Entrepreneurship

Business

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Build a Marketing Strategy That ACTUALLY Drives Growth | Ep.36

The Story Club

34 minutes 3 seconds

1 month ago

Build a Marketing Strategy That ACTUALLY Drives Growth | Ep.36

In this episode, we break down how to build a marketingstrategy that actually drives business growth. The marketing strategy you’lllearn here focuses on clarity, focus, and scaling what works: not chasing shinytrends.

Andrew Davies, CMO of Paddle, shares the principles behindtheir success, revealing how narrowing your focus can unlock explosive results.

You’ll learn how to align your team around one clear goal,define your ideal customer, and create a marketing strategy that compounds overtime.

We also explore how Paddle used segmentation, long-termbrand building, and product-led messaging to reshape their marketing strategyand outperform competitors.

Whether you’re a founder, marketer, or creative, thisepisode gives you a framework to build a marketing strategy that scales withoutburnout.

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The Story Club

Instagram: ⁠https://www.instagram.com/thestoryclubpodcast⁠

Youtube: ⁠https://www.youtube.com/@iamjonnyrose⁠

LinkedIn: ⁠https://www.linkedin.com/in/jonnysrose⁠

Andrew Davies

Website: https://www.paddle.com

LinkedIn: https://www.linkedin.com/in/andjdavies

Chapters:

(00:00) - Introduction

(00:07) - Andrew's Role at Paddle

(00:44) - Paddle's Business Model and Growth

(02:15) - Challenges and Changes at Paddle

(03:18) - Marketing Challenges and Changes

(05:47) - Reflections on Past Marketing Strategies

(07:09) - Advice on Navigating Marketing Challenges

(07:29) - Examples of Being Early, Late, or Wrong

(11:31) - Improving Marketing Strategies

(11:55) - Importance of Market Segmentation

(14:18) - Expanding Market Segments

(15:45) - Understanding the Market and Customer Segmentation

(16:56) - The Strategic Purpose of Marketing at Paddle

(19:21) - The Importance of Face-to-Face Interactions

(19:44) - The Role of Marketing in Building Relationships

(22:38) - The Value of Networking and Peer Learning

(23:33) - The Current State of B2B Marketing

(25:03) - Bold Marketing Campaigns at Paddle

(25:48) - The Value of Brand Building

(28:26) - The Impact of Entrepreneurial Mindset on Marketing

(29:36) - Advice for Marketers Seeking to Understand TheirTarget Market

(30:30) - Gaining Insights from Customer Conversations

(31:16) - The Launch of Paddle Building

(31:50) - Current Marketing Trends and Opportunities

(32:25) - The Impact of AI on Marketing

(32:45) - Advice to Younger Self

(33:49) - How to Follow Andrew's Journey