In this groundbreaking and highly educational episode of the Storehouse Media Group Podcast, host Sherrie Price Clark and co-host Neil Haley welcome veteran beverage executive Art Massolo—a leading voice in the rapidly evolving hemp and cannabis beverage industry.
With more than 30 years of leadership experience in wine, craft beer, spirits, food, and cannabis, Art is now the President of Cycling Frog, a pioneering hemp-derived THC beverage company that’s redefining what “healthy buzz” means. He explains how his company is distributing low-dose, hemp-derived Delta-9 THC drinks through traditional alcohol channels like Total Wine, Fresh Market, and independent liquor stores across 30+ states.
Art breaks down the confusing differences between hemp vs. marijuana, CBD vs. THC, and why the hemp industry is pushing hard for regulation, safety standards, and federal recognition. He also discusses public health data, challenges from the marijuana industry, and why alcohol distributors are actually embracing hemp drinks as a healthier alternative to booze.
Whether you're canna-curious, in the beverage industry, or concerned about regulation, this episode provides clarity, transparency, and a surprising take on the future of functional beverages in America.
What is Delta-9 THC—and how is it different from marijuana?
The differences between hemp-derived THC, CBD, and full-spectrum products
Why the hemp industry is demanding regulation and quality standards
The current explosion of hemp-derived beverages nationwide
Why alcohol companies are investing in THC drinks
The surprising truth about alcohol-related deaths vs. cannabis safety
Art’s personal health journey and why he quit alcohol for hemp-based drinks
Concerns around high-dose THC edibles, candy, and unregulated packaging
What’s happening in Ohio’s legislature and why hemp could be at risk
The potential for tax revenue and job creation in legalized hemp markets
Why bipartisan education is the key to sustainable regulation
“THC has never killed anyone from an overdose. Alcohol kills 250,000 Americans a year.”
“We’re begging for regulation. This industry can’t grow without rules.”
“You can trace every seed in our product. Try doing that with a bottle of tequila.”
“This isn’t a left or right issue—it’s about giving adults safe, healthy choices.”
“We’re not just a cannabis brand. We’re a wellness company changing the way people unwind.”
Cycling Frog is sold in 30 states via alcohol distribution
Most drinks contain 5mg of hemp-derived Delta-9 THC
Products are sold in Winn-Dixie, Fresh Market, Total Wine, and more
Hemp-derived THC is federally legal under the 2018 Farm Bill
No U.S. federal clinical studies have been approved for THC due to Schedule 1 status
Art is also President of the U.S. Hemp Roundtable, lobbying for national standards
🌿 Cycling Frog Website: cyclingfrog.com
📢 Advocacy: hempsupporter.com (U.S. Hemp Roundtable)
🔍 Social Media: Follow Cycling Frog for product drops, updates, and education
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🎙️ Simulcast on The Neil Haley Show and Storehouse Media Group Podcast
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