Tumblr Secrets: How To Turn Your Customers Into Brand Advocates

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The Sticky CMO

Tom Basgil

14 episodes

3 days ago

Becoming indispensable as a CMO isn’t easy. That’s where we come in. On “The Sticky CMO” podcast, expert guests join award-winning marketer Tom Basgil to share cutting-edge strategy and help you level up where it matters. From social strategy to funnel optimization, each episode is packed with actionable tips for marketers looking to become irreplaceable in their organizations. Join the new wave of Sticky CMOs. To find out more, visit tombasgil.com

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Marketing

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Tumblr Secrets: How To Turn Your Customers Into Brand Advocates

The Sticky CMO

24 minutes 5 seconds

2 years ago

Tumblr Secrets: How To Turn Your Customers Into Brand Advocates

How do you turn customers into brand advocates?

Enter Amanda Brennan.

Formerly Head of Editorial at Tumblr, Amanda is now Senior Director at Trends Social - where she blends information science and pop culture to bring brands to life on the internet.

In our discussion she talks about new media, algorithms, authenticity and her thoughts on how an evolving use of language is shaping our digital landscape.

Together with Tom she covers:

How to keep on pulse of 21st century media possibilities as a senior level marketer.
Why it’s so important to build a community: eventually they start doing your work!
How to connect communities and reach each ‘algorithmic hub’ as a B2B business.

Enjoy the episode.