Marketing Fundamentals for CMOs: w/Quentin Muhlert

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The Sticky CMO

Tom Basgil

14 episodes

2 days ago

Becoming indispensable as a CMO isn’t easy. That’s where we come in. On “The Sticky CMO” podcast, expert guests join award-winning marketer Tom Basgil to share cutting-edge strategy and help you level up where it matters. From social strategy to funnel optimization, each episode is packed with actionable tips for marketers looking to become irreplaceable in their organizations. Join the new wave of Sticky CMOs. To find out more, visit tombasgil.com

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Marketing

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Marketing Fundamentals for CMOs: w/Quentin Muhlert

The Sticky CMO

24 minutes 27 seconds

2 years ago

Marketing Fundamentals for CMOs: w/Quentin Muhlert

Focusing on the fundamentals: it's easier said than done.

But according to renowned advertising expert Quentin Muhlert - the founder of growth marketing agency Muhlert Digital - it's the key to CMOs exceeding expectations.

In conversation with Tom Basgil, he covers:

The fundamentals of Account-Based Marketing - how to get started on a budget.
How consultants can help you build your in-house marketing knowledge.
Why CMOs should move their KPIs as far down the funnel as possible.

Enjoy the episode.