Be clear about who you’re NOT marketing to.

This is the key takeaway from this week’s conversation with Netsurion’s VP of Marketing Aaron Branson.

A distinguished CMO and growth marketing leader, Aaron is an expert on nailing your strategy, executing on it and proving your services indispensable to the C-suite.

He takes us through the difference between brand goal and demand goal, shares some wisdom on particular issues in the cybersecurity space and underlines why we need to build for scale.

Think ahead plan for success.