STEM: Insider Tips for Greenhouse Pros is a podcast created specifically for commercial greenhouse growers, horticulture professionals and the customers they supply – including but not limited to retail garden centers, nurseries and landscape professionals. Hosted by Ball Seed’s Bill Calkins, each episode will feature a guest sharing timely and relevant horticulture ideas, innovations and technology, as well as current greenhouse industry topics and news – practical information for greenhouse professionals.
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STEM: Insider Tips for Greenhouse Pros is a podcast created specifically for commercial greenhouse growers, horticulture professionals and the customers they supply – including but not limited to retail garden centers, nurseries and landscape professionals. Hosted by Ball Seed’s Bill Calkins, each episode will feature a guest sharing timely and relevant horticulture ideas, innovations and technology, as well as current greenhouse industry topics and news – practical information for greenhouse professionals.
Show starts at 4:23 - This episode is going to be a solocast – meaning it’ll be me the entire time with no guest. Generally, this podcast stems from my role as Product Marketing Manager for Ball Seed – where I work with many of the business units and breeding companies at Ball to position and promote products and programs available from our distribution team. The podcast is often a way to transfer technical information from our experts to you through the audio podcast platform. But here and there, I swap that hat with my other role at Ball, one of our retail business managers working with retailers and the professional growers who supply them. In past episodes, I discussed selling to different tribes or groups of customers – like business travelers, young professionals, parents, recently retired boomers and more. I have also talked about tips for being the absolute best wholesale provider for your retail customers – from a retailers’ perspective. This time, I’m going to tackle a topic that near and dear to my heart, and one in which I hold some expertise. I would say a little bit of expertise, but my wife might put that bar a bit higher. How Men Shop and more importantly Why It Matters to Lawn & Garden. I’ll start by sharing some baseline statistics and then move to some generalized shopping habit differences between men and women and finally work through some research and share ways I feel this can impact our industry – the business of selling more plants.
Past Episodes Referenced:
Selling to Different Tribes - https://stempodcast.podbean.com/e/selling-to-different-tribes/
Be a Power Supplier - https://stempodcast.podbean.com/e/be-a-power-supplier/
Drama in the Garden - https://stempodcast.podbean.com/e/drama-in-the-garden/
Tanya Brings the WOW! - https://stempodcast.podbean.com/e/tanya-brings-the-wow/
Battling Disease with Beacon Impatiens - https://stempodcast.podbean.com/e/battling-disease-with-beacon-impatiens/
Contact Links:
Email Host Bill Calkins: bcalkins@ballhort.comNEW! Connect on Instagram - @STEMGreenhousePodcast#STEMGreenhousePodcastTweet Host Bill Calkins: @billcalkinsConnect with Ball Seed on LinkedIn: https://www.linkedin.com/company/ball-seed-co/Follow The Gardens at Ball on Facebook: https://www.facebook.com/GardensAtBall/See Ball Seed Videos on YouTube: https://www.youtube.com/user/BallSeedVideo
The STEM Podcast
STEM: Insider Tips for Greenhouse Pros is a podcast created specifically for commercial greenhouse growers, horticulture professionals and the customers they supply – including but not limited to retail garden centers, nurseries and landscape professionals. Hosted by Ball Seed’s Bill Calkins, each episode will feature a guest sharing timely and relevant horticulture ideas, innovations and technology, as well as current greenhouse industry topics and news – practical information for greenhouse professionals.
