#31 - Shed the old ways and advance your CRM forward

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The State of CRM in BtoC

Ben Bouteille - Splio (formerly Tinyclues)

46 episodes

6 days ago

Welcome to The State of CRM podcast. We are sharing strategies, innovative techniques, and the best advice from marketers around the world. Interviews, debates, exchanges ... listen to the greatest marketing experts of tomorrow!

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#31 - Shed the old ways and advance your CRM forward

The State of CRM in BtoC

36 minutes 29 seconds

3 years ago

#31 - Shed the old ways and advance your CRM forward

Customer behavior, tech, and business expectations of marketing have changed significantly over the past 5 years.

Why are many CRM marketers still using the same tactics deployed 10 years ago?

This week we discuss how to break out of the old mindset and the tactics to advance your CRM marketing forward.