"Sometimes you need to unlearn what you’ve been taught because it’s holding you back."  

In this episode of the State of CRM podcast, we are talking about unlearning what you’ve been taught regarding “best practices.”  

As marketers, we are naturally inquisitive and constantly looking for the best way to get to our goal. 

But, no matter which industry you work in, our thinking is influenced by the vendors who are looking to promote a specific way of doing things. 

  We are going to raise some questions today about what we all assume are CRM best practices and ask ourselves if there’s a better way.