This conversation is a deep dive into the Canadian creative industry's untapped potential and challenges. 

Scott Knox, President and CEO of the Institute of Canadian Agencies (ICA), discusses their "Brands Need More Canada" initiative.

Canadian agencies excel at delivering integrated campaigns with smaller budgets compared to larger markets like New York or London. This efficiency, combined with Canada's diverse workforce, makes it an ideal testing ground for global brands.

We spend a little time introducing our "Canadians Create" video podcast series, which is a StartWell production being made in partnership with the ICA. The series aims to showcase the depth of thinking and capability within Canadian agencies to a global audience - by telling the stories behind case studies of excellent Canadian creative work.