For this episode of the StartWell Podcast, Peter Hwang shares his entrepreneurial journey - starting from his first business right out of university to navigating various challenges in the startup landscape. 

We discuss the impact of economic downturns, particularly the 2008 financial crisis, and the lessons learned from such experiences. 

Peter emphasizes the importance of resilience, community support, and understanding market trends in building successful businesses. He also introduces his venture advisory studio, which aims to support startups in navigating the complexities of entrepreneurship. 

The talk includes a discussion on rising costs of living in Canada and the implications for individuals and entrepreneurs. 

Peter's passion for solving problems he sees in the grocery business setup the motivation for founding a company called Tre'dish and we discover why he's excited to still be an entrepreneur - years after finding success through exits from previous ventures.