Welcome to this exciting first episode of 2019 with one of Zürich’s well-established startups. In this episode, Cédric hosts Reto Lämmler, the CEO and co-founder at TestingTime, to find out more about how TestingTime works. In order to understand what the end users like or dislike about your product, studies need to be conducted. Watch the episode to find out how easily they can be done.

Reto originally studied computer science and has had a lot of experience with startups. After he moved to San Francisco and worked in Silicon Valley for five years, Reto came back to Zürich to work at Doodle as a product manager. That was a great success story which inspired him to found his own company, TestingTime.

TestingTime is a test user recruiting service which helps your business discover what your customers love about your product. You can get your prototypes tested with their help as they cut down on the time you spend looking for potential users to try. TestingTime recruits people who represent your target audience to review your product, and handle the entire testing process from start to finish, saving you time.

Website: https://www.testingtime.com/en/

Watch the video to find out more on the trends in the market research vertical, when the right moment to use your tool is and what organizational challenges you can expect when starting your business.

Watch the previous episode: Lars Tvede - Nordic Eye

In the upcoming show: Zhenzhong Su - Fixposition

Skip to Questions:

0:58 Who is Reto Lämmler?

2:55 How did you evolve from being a product guy at Doodle to being an entrepreneur?

3:45 One of the earliest things you developed was an app - what was the Memory Training App about?

5:47 Can you give us a short pitch of what TestingTime is all about?

6:59 What is your business plan behind it?

7:18 When you build the market place there’s always the chicken and egg issue. What did you do and what was the solution for your problem?

8:44 How do you see the difference between a regular investor, a private investor, and VC and Investiere?

10:43 When you look at the trends in the market research vertical, when is the right moment to use your tool and what is your vision in the next ten to fifteen years?

13:07 What were your findings and how did you deal with organizational challenges?

14:55 What can be improved in the Zürich startup ecosystem and what are your impressions?

Quick Fire Q&A

16:33 How do you make sure you are a good leader?

16:55 What’s your most memorable startup moment?

17:18 How do you achieve and maintain a balanced life?

17:33 How do you keep your productivity high?

18:12 What do you consider success in life?

Expert Advice

19.18 Expert advice from Reto Lämmler

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Get in touch: https://goo.gl/forms/7zqfBX9ctwH8Nu4I2

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Cédric Bollag is an aspiring venture capitalist. Cédric decided to turn his passion about “Startups, Tech & Innovation” into a blog. He releases video interviews with entrepreneurs, investors and thought leaders in innovation. For any questions, suggestions and inquiries feel free to connect and reach out.

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