This week, we were curious to learn more about the latest fintech innovation and what it’s like to work for the world’s leading employer, Google. To find out about it first hand, Cédric met with Phil Lojacono, Founder & CEO of Advanon.

With a background in Finance and Banking, Phil Lojacono built an interesting career, switching from a corporate job to a startup. Lojacono studied in Luzern but gained international academic experience by spending the two exchange semesters in London, England and Edmonton, Canada. Soon after, he got the opportunity to work for Google as an intern on the business development side, which Lojacono described it as “an amazing experience.” That’s where he got inspired to start his own company and where he met his co-founders.

The team behind Advanon identified a major issue that many SMEs are dealing with. Once they deliver their products or services, they often have to wait for three to four months in order to get paid. To bridge the long payment terms of SMEs, Advanon developed a platform that enables SMEs to sell invoices to financial investors. That way, SMEs get the chance to improve their cash balance, while investors can experience a sort of short-term investment.

Website https://www.advanon.ch/

Apart from trying to answer everlasting questions like how to get started and how to build a successful team, we also tackled some very interesting financial topics in this video. Press play to learn what the future holds for lending money as well as why it's important for a business to have liquidity.

Watch the previous episode: Dani Gutenberg - VI Partners

In the upcoming show: Lars Tvede – Nordic Eye

Skip to Questions:

1:08 Who is Phil Lojacono?

2:05 Corporate, Google, then Advanon? What are the differences?

3:40 What is Advanon? Vision? Why?

4:34 Walk me through the process - customer journey? Business model?

5:54 What does that look like from the investor perspective?

7:08 How did you come up with the idea?

8:44 Where do you see the future of lending money?

9:58 What are the biggest reasons why companies need liquidity?

11:09 Dani Gutenberg called you “The Best CEO & Startup in Switzerland” - why?

12:40 How did you get your first clients? Door to door? Practically speaking, what did you do?

14:26 How does “unlimited vacation” work?

17:03 What was the interesting thing that you learned about PR?

18:06 How do you deal with the scandal? What were your learnings?

22:24 You started as a team of three founders and then had to separate from one of them in a painful process. Key learnings from that?

23:51 Beat Buehlmann, your Innosuisse coach and former board member: How was your experience there?

25:21 How is the startup ecosystem in Switzerland? Especially the investor landscape?

Quick Fire Q&A

27:15 What’s your biggest regret?

27:25 What is “success in life” for you?

27:53 How are you making sure to be a good leader?

28:25 How do you achieve a work-life balance?

Expert Advice

29:04 Expert Advice from Phil Lojacono?

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Get in touch: https://goo.gl/forms/7zqfBX9ctwH8Nu4I2

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Cédric Bollag is an aspiring venture capitalist. Cédric decided to turn his passion about “Startups, Tech & Innovation” into a blog. He releases video interviews with entrepreneurs, investors and thought leaders in innovation. For any questions, suggestions and inquiries feel free to connect and reach out.

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