Kashish Gupta is the co-founder of HighTouch, a Saas scale-up helping companies sync customer data across different back-end databases and systems. HighTouch has raised $90m from investors like Databricks, Bain Capital and Iconiq. We delved into HighTouch's journey, discussed their strategic relationships with Databricks, Snowflake & Hubspot, and explored their unique approach to data management. Some key takeaways include: why software startups should prioritize & invest in marketing from their inception  the benefits of launching multiple products early in your venture's evolution - contrary to the advice of most investors! how to hire senior execs you genuinely trust & delegate key responsibilities to them why "the human connection is the most important thing" - with colleagues, partners & customers the importance of listening carefully to your customers & staying humble For more insights into HighTouch check out https://hightouch.com/ and for advice on recruiting leadership talent for B2B software startups & scaleups head over to https://alpinasearch.com/