In this captivating episode of "Startup to Scale Up," we delve into the Nordic startup ecosystem with Robin Egerow, Managing Partner at Goose Valley Ventures. With a track record investing in companies like Klarna, Lunar Bank and Receipt Hero, Robin brings a wealth of knowledge and experience to the table. We kick off the conversation by uncovering the intriguing origins behind the name Goose Valley Ventures, inspired by majestic Nordic landscapes.  Our discussion then shifted to ethical considerations in venture capital, particularly the Mensarius Oath—a set of principles that Goose Valley Ventures has embraced to ensure they operate with the highest moral and ethical standards. Robin provides insights into how they assess startups not just on commercial potential but also on their positive impact on the world. As we explore Goose Valley’s investment thesis, Robin emphasizes the paramount importance of trust and loyalty in the relationship between investors and founders. He likens this bond to one that should be as strong as marriage, underscoring the critical role of trust in their decision-making process. In light of the mental health challenges faced by many founders, Robin discusses Goose Valley's proactive approach to supporting founders, including mentorship programs and safe spaces for open dialogue. He highlights the importance of recognizing founders as individuals with lives outside their startups. Robin also shares his perspective on the dynamic startup ecosystem, the impact of emerging technologies like AI, and how Goose Valley stays ahead of the curve by maintaining a focused investment strategy. He recounts memorable pitches and success stories, including the innovative approach of the Icelandic neobank, Indo, which captured over 10% of the market within a year. Towards the end of our conversation, Robin offers sage advice to his younger self and to budding VCs — stressing the importance of staying calm, taking challenges one step at a time, and enjoying the journey. His relaxed yet insightful demeanor makes this episode a treasure trove of wisdom for anyone interested in the world of venture capital and startups. Join us for a fascinating conversation filled with practical insights, personal anecdotes, and a genuine passion for fostering innovation and positive impact in the startup world. For more insights into Goose Valley Ventures, head over to https://goosevalley.vc/ and for advice on recruiting senior talent for B2B software ventures check out https://alpinasearch.com/