Mikey Schumacher is the founder of But Cute, a collectible plush brand that celebrates imperfections through storytelling and quirky designs. After completing his undergraduate degree in Advertising at the University of Colorado Boulder and graduate studies in Entrepreneurship at the University of Southern California, Mikey channeled his creative toy ideas into a brand built to resonate with people of all ages. Since launching But Cute at the end of 2024, he has won $35,000 of funding in a USC pitch competition, raised over $50,000 through Kickstarter, and is now raising capital from institutional investors. Mikey’s mission with But Cute is to inspire people to be “perfectly imperfect.”

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