Welcome to the latest episode of The Startup Game, where we have honest conversations about running a business – the incredible highs and the terrifying lows and how it takes hearing the stories from another business owner to understand why on earth we do it to ourselves.

This week’s episode is on the topic close to so manyfounders’ hearts – social media and in particular, LinkedIn.  My guests today are Nina Young of Surveyors UK and Vikash Chohan of Responza Marketing and we get into the nooks and crannies of using LinkedIn as a business tool – is it good to be seen, is it useful to your business to be recognised in real life and what to do with the chatbots and rage baiters that reside on the platform.  I guarantee there is something in this episode that you will have seen from your own use of the social media, don’t forget to let me know in the comments!

Just before we head into the conversation I just wanted toput a shout out to founders everywhere listening in – I want you to come and join the conversation! I’m looking to bring as many new and seasoned founders onto the show, to give you a voice but most importantly, to help listeners hear the reality of running your own business and to feel less like they are theonly one going through it.  If you want to come on or you have any questions, please reach out to us on Instagram@thestartupgamepodcast and we can get it sorted.  Come and join us.

Now onto the episode.

Guests:

Nina Young, Surveyors UK

Championing the Surveying Profession with Community andCollaboration
As the founder of Surveyors UK, my mission is to unite, empower, and elevate the UK surveying profession through a dynamic digital platform. Surveyors UK connects surveyors, academia, and industry leaders, creating a vibrantecosystem that fosters promotion, collaboration, and growth.
"Our goal is not to replace professional bodies but to complement them by creating a space where the entire profession can connect, collaborate, and thrive."
We support surveyors at every career stage by offering 📚CPD resources, training, job opportunities, events and industry insights. By working with professional bodies, we amplify their great work while breaking down silos to connect the entire profession. We’re also committed to raising public awareness of surveying’s critical role in shaping the built and natural environment, enhancing its value and recognition.
This year, we are rolling out the Surveyors UK platform in carefully planned stages. These include professional directories, training resources, and 🤝 partner tools to deliver maximum value.
This phased approach ensures that the platform evolves into the definitive digital space for the surveying profession.

https://surveyors-uk.com/https://www.linkedin.com/in/nina-young-surveyors-uk/

Vikash Chohan, Responza Marketing

Struggling to get customers to buy again? Most brands lose85%+ of first-time buyers.
At Responza Marketing, we help self-care & wellness brands doing $30k–$3m/month turn one-time shoppers into repeat buyers with retention-focused email & SMS marketing.
Our 6-Point Retention System is designed to:
→ Recover 20–40%+ more revenue from repeat customers – guaranteed, or we work for free
→ Tap into lost traffic and turn it into long-term buyers
→ Reduce reliance on ads by maximizing customer lifetime value
What makes us different?
→ Fully done-for-you retention strategies tailored to your brand
→ Real guarantees (if it doesn’t work, we don’t get paid)
→ Proven track record: 41% revenue increase in week 1
If you want predictable, scalable revenue beyond traffic struggles, let’s chat.
→ Book a free call: https://calendly.com/vikjc-responza
→ DM me: Connect and message me
→ Email me: vik.jc@responzamarketing.com