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In this episode of the Startup CPG Podcast, Daniel Scharff is joined by Matt Merson, Head of Strategy and Sales at Once Upon a Coconut, and a veteran executive with more than 30 years of experience in the CPG industry. Together, they dive into the most pressing sales questions from the Startup CPG community.
Matt shares his perspective on negotiating DSD contracts, managing free fills, and the critical role of strategy, culture fit, and attitude in building successful sales teams. Drawing from his extensive career across both large corporations and emerging brands, Matt offers founders practical advice to avoid common pitfalls and accelerate growth.
Tune in now to learn how to strengthen your sales strategy, make smarter distribution decisions, and position your brand for long-term success!
Listen in as they share about:
Episode Links:
Website: https://onceuponacoconut.com/
LinkedIn: https://www.linkedin.com/in/matthew-merson/
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