Most entrepreneurs chase success, but few are honest about the cost of failure. James Erskine, the CEO of a successful youth marketing agency, openly shares his journey as a self-proclaimed "reluctant entrepreneur," detailing how a series of expensive mistakes taught him invaluable lessons about business. In this episode, he reveals why he's happier with a smaller team and the counterintuitive power of saying "no." This is a raw, honest conversation for any founder who wants to learn from the mistakes of others and build a business that prioritizes passion and quality of life over vanity metrics.

James.Erskine@wearerocket.co.ukhttps://www.linkedin.com/in/jameserskine?utm_source=share&utm_campaign=share_via&utm_content=profile&utm_medium=ios_app@JamesErskine on x https://bsky.app/profile/jameserskine.bsky.social