In the creative world, the most successful people aren't just talented—they're master marketers. In this episode, Jon Goehring shares the counterintuitive strategies he used to build his voiceover business and why cold calling and generic pitches are a recipe for failure. He reveals the power of playing the long game, focusing on adding value, and using a customer relationship management (CRM) system to nurture connections. This conversation is an essential guide for any creative professional who wants to build a business on a foundation of trust and authentic relationships.