This week’s guest is Frederik Hermann, the VP of digital marketing at software startup Beekeeper. We met two years ago when he started the role and have worked together directly since then.   Interestingly enough, Frederik studied in Karlsruhe, near my hometown. He has lived in California for almost two decades, serving as a marketing leader for various startups.   In today's conversation, we talk about the turbulent year that 2023 has been so far - and why AI changes everything.   Frederik shares with us how he measures engagement and happiness in his team, what he looks for when he hires, and what it takes to progress from individual contributor to VP.   Let's dive in.   ⭐ More about Frederik Hermann   Frederik is a senior marketing executive passionate about technology and innovation with a focus on marketing strategy, user acquisition, and growth.   He’s a resourceful, dynamic, and effective marketing executive with a record of achievement in developing and directing strategic marketing activities in challenging and highly competitive markets. Frederik is an influential leader with exemplary business sense and expertise, leading cross-functional teams and efficient campaigns that drive pipeline and revenue.    ⭐ Follow Frederik on social media:   LinkedIn: https://www.linkedin.com/in/frederikhermann/    Twitter: https://twitter.com/frederikhermann    Company website: ​​https://www.beekeeper.io/    Personal website: https://www.frederikhermann.com/    ⭐ Don't forget to follow us:   Linktree: linktr.ee/the_startup_revolution