Think you’re not cut out for a career switch? Think again. Changing paths can feel daunting, but it’s possible to bring your strengths with you.
In this episode of The Standup, Devin Reed, Founder of The Reeder, opens up about his own journey from sales to content marketing. He shares how his experience in sales taught him the power of accountability and how that mindset has shaped his success in marketing. Devin talks about the key skills leaders need when transitioning to a new role, from staying curious to mastering the art of listening. He also gets real about leadership struggles, including how to communicate strategy with the C-suite and set boundaries as a working dad.
Things to listen for:
(00:00) Introduction to Devin Reed
(02:05) Transferable skills from sales to marketing: Accountability and curiosity
(03:40) Listening and transparency: Key skills for leadership transitions
(05:35) Protecting strategy: Educating others and staying focused
(07:50) Communicating strategy effectively with the C-suite
(10:00) The challenges of balancing work and family life
(13:25) Audience growth: The key focus for marketing teams this year
(14:36) Budgeting and measuring success: Efficiency and creativity
(16:02) The importance of documented strategies and playbook
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