For staffing professionals in healthcare, the job is more than just making the right hires; it’s about doing so quickly and efficiently but also carefully to ensure patients ultimately receive the best care possible. Today we are joined by Holly Bass, a healthcare staffing industry advocate and expert, and Executive Director at the National Association of Travel Healthcare Organizations (NATHO). Holly details her career in staffing, then unpacks NATHO’s company structure evolution since its inception and the ins and outs of its Annual Conference for Healthcare Staffing Executives. After explaining what NATHO has up its sleeves for the future, Holly walks us through the lessons she’s learned after 24 years in the staffing game, current market trends worth noting, the submission-to-placement dilemma, and the role of new technology in staffing. To end, our guest reiterates the importance of prioritizing people and relationships above all else, current cost structures in healthcare staffing, the books that keep her inspired and motivated, and her advice for newbies following a similar career path.