Have you ever questioned the authenticity of online content? In today's digital landscape, it's becoming increasingly difficult to discern fact from fiction. Join host Mathieu Glaude as he welcomes Eric Scouten from Adobe's Content Authenticity Initiative to discuss solutions for verifying the provenance and integrity of digital media.
In this conversation, you'll learn:
00:00 - Intro to Content Authenticity Initiative, C2PA
09:43 - Content Supply Chains
14:57 - Type of Content Covered under Content Authenticity Initiative
22:00 - How does the C2PA work?
25:40 - User Experience for Content Publishers and Consumers
29:40 - Tracking Content Edits through Actions Assertions
31:30 - Machine, Organization and Human Signatures
39:00 - What does the broader Content Authenticity Ecosystem Look Like?
41:04 - Creator Assertions Working Group, Ongoing Deployments, Metadata Storage, Closing Thoughts