Inspired by his Gujarati family's business background, Kulin Shah of Onsurity, shares his entrepreneurial journey. His journey began during his college days, where he and a colleague attempted to start a business in exporting wedding cards and an EdTech platform, both unsuccessful. In this episode he shares how he pivoted  from the early business ventures and his roles at Aditya Birla group and Reliance, Free Charge and Acko to create Onsurity, a holistic platform for health and wellness, including mental wellness plans, gym memberships, and insurance options. Kulin shares his key learnings that helped him to understand the financial realities and  how he differentiated in a competitive market by adopting unique positioning strategies. Listen to the episode to learn more about how Kulin built Onsurity.