After a long hiatus, we're back with a new episode. 

On this episode, the amazing Tochy Udunwa shared some insights on marketing, the unpredictability of the industry, and how to navigate it. 

Follow her on LinkedIn and Instagram

We also we talked about:

• Conversion and brand loyalty
• The role of branding in marketing
• Picking the right strategy for your organisation
• Defining success in marketing
• What to know/do if you want to become a marketer

Breakdown:

(00:00:00) Intro

(00:02:05) Icebreaker

(00:11:35) Digital Marketing vs Traditional Advertising

(00:12:43) Conversion and community building

(00:18:49) The role of branding in marketing

(00:22:30) Tochy’s background

(00:31:25) The importance of domain experience in marketing

(00:35:47) Tochy’s superpower (project management)

(00:36:37) Tochy’s career milestones

(00:47:25) How to pick the right strategy for an organisation

(00:51:45) What makes the industry so unpredictable?

(00:54:32) Navigating the uncertainties

(00:57:40) Tochy’s future publications

(00:59:31) Defining the success of your strategy

(01:05:10) Advice for aspiring marketing professionals

(01:13:42): Tochy’s online presence

We referenced:

• Google Project Management: Professional Certificate | Coursera 
• Google Digital Marketing & E-commerce Professional Certificate | Coursera
• Google Data Analytics Professional Certificate | Coursera 
• EDai 
• MyShopLauncher
• GradientFI
• Microsoft Clarity 
• Pretty Little Marketer
• Mad Over Marketing (M.O.M)
• Capturing the Moment: Maltina Cans Drop from a Billboard on a Lagos Street 

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If you have any suggestions or questions, please complete the ⁠Q&A intake form⁠ or send me an email at iwalola@thespotlightpod.com