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The Sports Tech Allstars Podcast
SportsTechX
249 episodes
3 days ago
Showcasing outstanding startups and initiatives in the global Sports Tech ecosystem, including accelerator & incubator programs, innovation hubs and major events. Are you looking for trends, new technologies or cooperation & investment opportunities? Here's where you can find them. The podcast is hosted by SportsTechX, a leading source for data & insights about Sports Tech. For further info, such as reports, market overviews or a global SportsTech database, go to www.sportstechx.com.
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All content for The Sports Tech Allstars Podcast is the property of SportsTechX and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Showcasing outstanding startups and initiatives in the global Sports Tech ecosystem, including accelerator & incubator programs, innovation hubs and major events. Are you looking for trends, new technologies or cooperation & investment opportunities? Here's where you can find them. The podcast is hosted by SportsTechX, a leading source for data & insights about Sports Tech. For further info, such as reports, market overviews or a global SportsTech database, go to www.sportstechx.com.
Show more...
Sports
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Sports Media Rights, AI, and Digital Transformation with CEO of Fox Sports, Eric Shanks #245
The Sports Tech Allstars Podcast
18 minutes 13 seconds
1 month ago
Sports Media Rights, AI, and Digital Transformation with CEO of Fox Sports, Eric Shanks #245

We are back after our summer hiatus and one where we have been extremely busy. There are quite a few updates to share with you from Team SportsTechX.


All of that will be done in due course but for now let’s focus on this podcast and especially our recent visit to Riyadh where we were back for the New Global Sports Conference, NGSC.


Last year on the pod, we had 

  • Andrew Chen from A16Z (Link)

  • Ralf Reichert who is the mastermind of the eSports World Cup (Link)

  • Mike Milanov, head of Qiddiya Gaming (Link)


And this year, it's no less.


In this episode, The Sports Tech Allstars presents one of the most influential sports media executives in the world: Eric Shanks, CEO of Fox Sports.


As CEO, Eric oversees all of Fox Sports' properties. He was named CEO in 2010 at the age of 38 and is believed to be the youngest executive to lead a broadcast network sports division. A 20 times Sports Emmy Award winner and a holder of 11 US patents. Eric was named the Sports Business Journal's 2023 Sports Executive of the Year and is in the 40 under 40 Hall of Fame.


We discuss the evolving landscape of sports broadcasting, focusing on the recent ESPN-NFL deal, the growing influence of Saudi Arabia in sports media, and the challenges faced by smaller leagues. It highlights the importance of innovative broadcasting strategies, the rise of creator-led content, and the role of local media in community engagement. The discussion also touches on memorable moments in sports history and the future of sports media, emphasizing the integration of technology and AI.


Takeaways

  • The ESPN-NFL deal marks a significant shift in sports broadcasting.

  • Saudi Arabia is positioning itself as a major player in the global sports media landscape.

  • Smaller leagues may struggle to compete with tier one properties in the current market.

  • The rise of new entrants in the sports marketplace can benefit mid-tier sports.

  • Innovative broadcasting strategies are essential for engaging new audiences.

  • The future of sports media will heavily involve technology and AI.

  • Creator-led content is becoming increasingly important in sports broadcasting.

  • Local media plays a crucial role in community engagement through sports.

  • The balance between traditional broadcasting and new media platforms is evolving.

  • Memorable sporting moments can unite communities and create lasting impacts.


To learn more, visit : FOXSports.com 


Check out the New Global Sports Conference Here: https://newglobalsportconference.com/ 


Hosted by ⁠Rohn Malhotra⁠ from ⁠SportsTechX⁠ - Leading source of Investment and Innovation insights in sports. 


Sign Up for the Sports Tech Weekly Newsletter for more news, features & insights on Sports Tech: https://newsletter.sportstechx.com/


Download the latest Industry Reports here: https://sportstechx.com/reports


Chapters

00:00 ESPN-NFL Deal

02:25 Saudi Arabia's Influence in Sports Media

05:55 Global Sports Media Landscape

08:26 Media Rights to Live Events

09:37 Sports Broadcasting

10:41 AI and Innovation in Sports Media

11:36 Creator-Led Broadcasting

12:58 New Content Models

14:20 Alternative Viewing Experiences

15:29 Memorable Moments in Sports History


The Sports Tech Allstars Podcast
Showcasing outstanding startups and initiatives in the global Sports Tech ecosystem, including accelerator & incubator programs, innovation hubs and major events. Are you looking for trends, new technologies or cooperation & investment opportunities? Here's where you can find them. The podcast is hosted by SportsTechX, a leading source for data & insights about Sports Tech. For further info, such as reports, market overviews or a global SportsTech database, go to www.sportstechx.com.