The Sports Marketeer E2: How to sell German football to Americans with Bayern Munich's Dee Kundra

https://is1-ssl.mzstatic.com/image/thumb/Podcasts211/v4/7e/22/f3/7e22f362-fee3-457e-7b28-61f3376d4059/mza_12341535788856800998.jpg/600x600bb.jpg

The Sports Marketeer by Amar Singh

Amar Singh

14 episodes

1 week ago

I'm Amar, SVP for Content & Comms at sports marketing agency MKTG and Professor in Football Content & Marketing at the Football Business Academy. Join me and a series of special guests as I explore some of the trends around sports marketing, content and culture.

Marketing

Business

RSS

All content for The Sports Marketeer by Amar Singh is the property of Amar Singh and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Marketing

Business

https://d3t3ozftmdmh3i.cloudfront.net/staging/podcast_uploaded_nologo/38425511/38425511-1718226820647-baf64871ed3f2.jpg

The Sports Marketeer E2: How to sell German football to Americans with Bayern Munich's Dee Kundra

The Sports Marketeer by Amar Singh

49 minutes 57 seconds

2 years ago

The Sports Marketeer E2: How to sell German football to Americans with Bayern Munich's Dee Kundra

How do you grow soccer in the USA where the NFL, NBA, MLB and College Football still dominate?

That's the challenge embraced by my guest Dee Kundra, who as Bayern Munich's Managing Director, Americas, is at the forefront of growing audiences and unlocking new fanbases, for Germany’s most successful football club, in the USA and beyond.

Dee's career back catalogue includes launching the Liverpool's women's team, to taking Pele to Cuba for a truly historic game.

Fresh from signing a partnership with KSI and Logan Paul's Prime Hydration, Dee shares her remarkable story, her hopes for the FIFA World Cup in 2026 and her insights into successful sports marketing strategies... including her plans for a certain Harry Kane.