This special episode features a session I ran at MKTG Sports + Entertainment’s London office recently, with the former professional cricketer and anti-racism campaigner Azeem Rafiq. 

We had around 70 guests including leaders at the ECB and counties including Surrey, Middlesex and Somerset, as well representatives from some of the sponsors of the game including Vitality and Sage.

Utilising data and insights from a recent survey of UK cricket fans, we explored how the game's stakeholders can help challenge issues such as racism and elitism to drive forward a positive change.

I hope you enjoy the episode.