E7: Euro 2024 marketing and media check in with Daniyal Khan and Minal Modha

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The Sports Marketeer by Amar Singh

Amar Singh

14 episodes

5 days ago

I'm Amar, SVP for Content & Comms at sports marketing agency MKTG and Professor in Football Content & Marketing at the Football Business Academy. Join me and a series of special guests as I explore some of the trends around sports marketing, content and culture.

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E7: Euro 2024 marketing and media check in with Daniyal Khan and Minal Modha

The Sports Marketeer by Amar Singh

47 minutes 37 seconds

1 year ago

E7: Euro 2024 marketing and media check in with Daniyal Khan and Minal Modha

How are fans engaging with Euro 2024 online?

I got together with two brilliant industry experts at hotel MUNDIAL in Hackney to discuss all things content and marketing around the Euros...

Daniyal Khan is a presenter and content creator. He has worked with clubs including Arsenal, he’s also often on Sky’s Saturday Social and now has own show on BBC1 - Gameday Gourmet, where he explores the best matchday eats.

Minal Modha is Head of Sport at Ampere Analysis, specialising Media Rights, Sponsorship and Consumer Research.

The three of us explored a range of subjects.

Nike or adidas, ITV or BBC? Which brands, broadcasters and content creators are nailing it, why Hellmans should double down on Jack Grealish and why Gareth Southgate's value to England goes beyond the pitch...