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The Sports Marketeer by Amar Singh
Amar Singh
14 episodes
5 days ago
I'm Amar, SVP for Content & Comms at sports marketing agency MKTG and Professor in Football Content & Marketing at the Football Business Academy. Join me and a series of special guests as I explore some of the trends around sports marketing, content and culture.
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All content for The Sports Marketeer by Amar Singh is the property of Amar Singh and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
I'm Amar, SVP for Content & Comms at sports marketing agency MKTG and Professor in Football Content & Marketing at the Football Business Academy. Join me and a series of special guests as I explore some of the trends around sports marketing, content and culture.
Show more...
Marketing
Business
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Confronting the Far Right: The role of sport in troubled times
The Sports Marketeer by Amar Singh
55 minutes 42 seconds
1 month ago
Confronting the Far Right: The role of sport in troubled times

Across the UK, the US, and beyond, anti-immigration rhetoric and far-right ideologies have marched into the mainstream.
Just weeks ago, more than 100,000 people filled London’s streets in a rally organised by white supremacists, underscoring the scale of this shift.
With some polls showing that 30 per cent of the public would back the nationalist Reform party at the next election, ethnic minority communities in the UK are deeply concerned.
In this climate, what role can sport play in easing divisions?
This was the premise for the latest episode, in which I was joined by two brilliant guests.

  • Sanjay Bhandari MBE wears many hats across UK sport - as Chair of Kick It Out, Super League Basketball and Athletics Ventures, Sanjay has been at the forefront of pushing for fairer representation, opening doors for ethnic minorities, and making sure leadership in sport and business better reflects the communities they serve.


  • Javan Odegah brings the connective tissue to Leaders in Sport, where he shapes partnerships and programmes with a real focus on inclusion, diversity and equity. His work is all about making sure big conversations in sport translate into genuine impact, both inside organisations and across the wider industry.

This is an episode I have wanted to record for some time, and it was genuinely fascinating to understand the perspectives of two professionals who are committed to driving equality and inclusion through sport.
We discuss sport’s responsibility to make spaces more inclusive, the important work of groups like Kick It Out, and how football so often goes hand in hand with politics and national pride.
We also get into why ‘taking the knee’ seemed to lose momentum, and whether gestures can still be powerful or needed at this time.

The Sports Marketeer by Amar Singh
I'm Amar, SVP for Content & Comms at sports marketing agency MKTG and Professor in Football Content & Marketing at the Football Business Academy. Join me and a series of special guests as I explore some of the trends around sports marketing, content and culture.