On this episode of the Sports Business Leaders Podcast, Greg Roe, former Team Canada trampoline athlete and co-founder of the Freestyle Trampoline Association, shares his vision for the future of action sports. Greg helped create Freestyle Trampoline, a creative and athlete-driven branch of acrobatics that started on social media and is now gaining global attention.

He talks about the evolution of the sport, the problems with traditional gymnastics systems, and why athletes need a more supportive and inclusive environment. Greg also explains how he uses his background in kinesiology and an understanding of human behavior to shape his business strategies. He believes building strong communities is key to long-term success and shares how he helps existing communities grow by providing the right infrastructure and support.

Freestyle Trampoline is set to debut at the X Games this year and will be featured at more than 40 events worldwide, reaching over 500,000 people live and millions online. Greg also hosts The Roe Show podcast and continues to lead coaching clinics around the world.

To follow his journey, search for "Greg Roe Trampoline" or "Freestyle Trampoline" on any platform.