Have you ever wondered how Tiger Woods and Cristiano Ronaldo have gone about creating brands worth hundreds of millions of dollars? Or why sport teams spend so much time creating unique team names, colors, mascots, and logos? If so, this is the podcast for you as today we deep dive the world of sport marketing and branding.  Beginning with an overview of what branding is and why it is so important (2:51), we then move to discuss how companies, specifically in sport go about creating a strong brand (25:08) through forming a unique brand personality (38:02) and visual identity (53:11).  Finally, we end the podcast with a conversation about how you can use this knowledge to build, shape, and grow your own brand and lay out why doing so is important in today’s world (1:05:54).  So, if you are interested in learning more about all facets of branding just sit back relax and enjoy this episode of The Sport Professor Podcast.