Pat Nieser, Vice-President of Corporate Partnerships & Development with The Superlative Group, shares his story with us. During his time at Ohio University, he had seven sports business internships that got him more than enough experience to land his first job with the Cincinnati Bengals. Through a few learning experiences, he finally landed with The Superlative Group where he leads a sales team in securing valuation opportunities for both properties and brands along with helping organizations sell naming rights partnerships across the country. Pat also provides some insights on how naming rights partnerships can benefit brands, and how they go about the sponsorship valuation process.