I came here, to the lake, feeling discouraged and a little burnt out from putting so much free content into the world. This is the time of year I have to be the most active on social media because we are marketing our Fall programs, both online and in-person. I always find myself getting knocked off my equilibrium in times like these. I start seeing social media as a monster with insatiable hunger and I am one of many who are chained to the beast and must never stop feeding it lest it turn toward us to make a meal out of our bodies. The beast keeps changing its algorithms, which means that we, its feeders, need to keep finding new and novel ways to satiate its hunger. If we don’t, we can’t pay our bills and capitalism eats us alive. (Yes, I can be a little dramatic sometimes.)