Starting a business is hard.  

Building a sustainable business is really hard.   

But there are processes that can really help you to get it right and de-risk your venture.   We believe that everyone has the ability to start a business. Even those people who really want to do it, often don't make the leap. There are loads of reasons why this is the case, but one big blocker is knowing where to start and what it actually involves.   

This episode documents some of our early thinking about what those steps are to go from idea to a sustainable business. It might not be perfect, in fact, parts might be wrong, but it's our first shot of documenting all the steps.   

Really hope you enjoy this if you do, please like and share. But even more helpful will be if you let us know what you think of these steps - do you agree? Which one have you had the most difficulty with?  

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