Faruk Heplevent's story begins with a passion for photography and a neighbour's friend who needed an apprentice. The mix of technical and creative appealed to the young enthusiast and the precision and technicality he learned in those early years paid off as his career developed. Faruk was one of the few individuals who could process film on the go - a skill that set him apart from other photographers. Rather than being angry after losing a job to CG, he saw it as the future for the industry and started The Scope, a CG studio dedicated to automotive marketing. He didn't know how a CG studio works, what tools and equipment he would need or how he would find artists but he had an idea: bring the creative to CG-generated automotive marketing. While The Scope didn't begin as a tech company, Faruk and his team have embraced new technology to help drive their core value of creativity. If a tool can be used to help artists be more creative and deliver better assets to clients, it's worth exploring. The result is not only an award-winning studio but one that consistently innovates. Their latest achievement is Scope City, a procedurally designed full CG city location. In this conversation, Faruk shares insights into how technology changed and continues to change the marketing landscape, finding work-life balance and discusses other use-case scenarios and the future for Scope City. Episode Links: Website LinkedIn Company LinkedIn Instagram Host: Marina Antunes Opening & Closing Credits by: Michael Edlund Produced & Edited by: Joshua Peterman ©2024 Spark CG Society · All Rights Reserved. Thank you to our sponsors! TERABYTE: Creative BC. MEGABYTE: Animal Logic · Capilano University · Netflix. KILOBYTE: Bardel Entertainment · Industrial Light & Magic · Sony Pictures Imageworks · The Little Dev Shop · WildBrain Studios. BYTE: Cinesite · DigiBC · Vancouver Film School · Wētā FX. PARTNERS: ACM SIGGRAPH · SIGGRAPH Asia  · INFilm. ORGANIZERS: Spark CG Society · Vancouver ACM SIGGRAPH.