Welcome to the latest Space Bar podcast episode! This time, we spoke with Ash Pallett, Senior Digital and eCommerce Manager at gardening retailer Sarah Raven.
In this episode, we discuss Sarah Raven’s journey since completing a platform migration in 2021 to BigCommerce. Ash shares her experiences and expertise in all things eCommerce. Ash and Pete delve into the current trends and changes in the eCommerce industry. Ash highlights the importance of personalisation and usability testing to Sarah Raven’s growth strategy, built around enhancing customer experience at every opportunity. She also explains how other eCommerce brands can empower themselves through data-driven decision-making.
Topics covered in this episode:
Challenges and opportunities in the gardening industry, including weather impact and sustainability goals.
Improving the ecommerce checkout experience.
Personalisation and merchandising to enhance the customer experience.
Usability testing and data-driven decision-making.
Advanced attribution modelling & understanding your customer.
Adapting to be successful agency-client partnerships.
Future trends.
Topics covered in this episode: Hosted by Pete Robertshaw, Head of Commerce Consulting, Space 48.