In this episode of the Space Bar Podcast, we discuss the topic of Making Video Content Accessible to All Audiences. Understanding the importance of this can transform how businesses reach out to their global audience and ensure no one is left behind in the digital age. To help dig into this topic, our host, Molly Smith, is joined by Sophie Young, Localisation Services Director, who set up the localisation department at Bring Digital, and Jonny Taylor, Head of Marketing at Bring, brings a wealth of experience across content and SEO.
Sophie and Jonny share remarkable insights into how localisation bridges the gap between content and audiences worldwide by adapting video materials not just through language but also by considering cultural nuances, ensuring accessibility, and overcoming barriers for people with visual or hearing impairments. We're about to explore how localisation is not just a tool for global expansion but an essential component of inclusive marketing strategies that respect and acknowledge diverse audience needs.
In our discussion, we touch upon personal journeys, the evolution and strategic importance of localisation in content creation, and the innovative measures Bring Digital undertakes to make videos accessible to all. From subtitles to voice-overs and the significant role of human translators in the era of AI, this episode unpacks the layers of localisation work and its impact on global markets.
Prepare to deep-dive into how video content, when properly localised, can unlock untapped market potentials, foster inclusivity, and drive global growth, all while maintaining the core essence of the brand's message.
Topics include:
Hosted by Molly Smith, Group Head of Marketing at Dark Matter Commerce.
Guests: Sophie Young, Localisation Director, Bring Digital and Jonny Taylor, Head of Marketing at Bring Digital