Welcome back to the Space Bar podcast! In this episode, we have the pleasure of interviewing Clare Kelly, an experienced eCommerce manager who has transitioned into being her own boss in consultancy.
Join us as we delve into Clare's fascinating 15-year journey in the digital space, where we discovered our shared expertise in all aspects of eCommerce, from marketing strategies to operational know-how. This interview will uncover Clare's valuable experiences and highlight her impactful roles at various companies. Get ready for an enlightening discussion as we tap into Clare's wealth of insights, providing our listeners with a treasure trove of eCommerce wisdom.
Topics include:
- Introduction to Clare - from working at Amazon to Tate Modern.
- Working for Microsoft and the early days of tech and search engines
- Search Engine Marketing and Demographic Changes
- Younger gens favors TikTok and Instagram over traditional search engines.
- Bing's usage by older gens and potential marketing opportunities.
- Amazon E-commerce and Merchandising Strategies
- Amazon Seller Strategies and Fees
- Work Culture at Tate Modern and Amazon
- Digital Marketing for Cultural Institutions
- Replatform project for the Tate Group
- Salesforce Commerce Cloud Implementation Challenges
- Importance of correct architecture for business complexity.
- B2B and B2C E-commerce Experiences
- Challenges in B2B and B2C Retail Marketing
- Ecommerce Trends and Sustainability
- Recommerce potential in the fashion industry.
- Ecommerce Strategies and Trends
- Ecommerce Platforms and Replatforming
- Entrepreneurship, E-commerce, and Sustainability
Guest: Clare Kelly, Ecommerce & Digital | Consultant & Coach, Branch9 Digital
Hosted by Pete Robertshaw, Head of Commerce Consulting, Space 48
