It is common for business strategy discussions to start with a definition of ‘Why?’ This makes it easier for leadership teams to formalize and articulate the reasons behind a set of decisions, and to share that vision with the rest of the company. As hard as it is to define a shared ‘Why?’ pairing that with an effective ‘How?’ may be even harder.  In this episode of The Sourcing Hero podcast, Host Kelly Barner welcomes Tara Milburn. Tara is the President and CEO at Ethical Swag, a Certified B Corp and the leading on-line distributor of sustainably sourced promotional products in North America. Tara speaks about how she and her team combine their ‘Why?’ and ‘How?’ across everything they do: The ‘North Star’ that guides the company from the top, but also by empowering each employee to keep the team on track How digital advancement is creating opportunities for companies to align with change in families and communities What “meaningful work” looks like in practice, and the benefits of creating these kinds fo opportunities Links: Tara Milburn on LinkedIn