EPISODE DESCRIPTION  My guest in this episode is Will Nitze, founder and CEO of IQBar. IQBar has three product lines - plant protein bars, hydration mixes, and instant coffee, all formulated with functional ingredients designed to promote cognitive performance.     Will shares his experiences using 3PLs, co-manufacturers, along with a refreshing perspective on whether it is acceptable to task small businesses with environmental sustainability goals.  SHOW NOTES  I wanted to see first-hand how IQ Bar delivers on its supply chain, and in preparation for this interview, I purchased a sampler pack. Not only did it arrive within 2 days and is now my go-to healthy snack, I was impressed with the kitting and the USPS postal delivery which hinted at efficiency.  So, of course, we dive right into 3PL (Third Party Logistics) and IQ Bar's experiences using a third-party service provider. A 3 PL provider typically provides distribution, storage, kitting, transportation, and order fulfillment services to customers. You'd think that's how IQ Bar delivers excellence, but Will shares the full story behind-the-scenes.  We also talk about  co-manufacturing and Will details the different options brands have when working with co-manufacturers. Best practices, negotiations, demand planning - there's a bit of everything in this conversation.  We wrap up with Will's contrarian take on sustainability, and I urge you to listen and think - and it may just make you feel a bit better too about your own role in this massive undertaking.  Check out Will Nitze on LinkedIn - https://www.linkedin.com/in/will-nitze/ And absolutely try some of his bars - https://www.eatiqbar.com/ CALL TO ACTION  Thank you for listening! Leave us a rating and feedback, please!  Follow me on Linkedin at  https://www.linkedin.com/in/chandhrika/  Sharing is caring! Spread the word about this show to your network  Email me at chandhrika@source-refresh.com if you would like to be a guest on my show