In The Source Refresh Podcast, host Chandhrika Venkataraman interviews leaders from small businesses around the world about their supply chains, their support systems, and what keeps them moving in today’s dynamic world. Chandhrika is a seasoned supply chain professional with experience working in industries ranging from consumer goods to retail. She is currently the Founder of Source Refresh, a consulting firm that helps small businesses increase profitability by implementing data-backed sourcing models.
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In The Source Refresh Podcast, host Chandhrika Venkataraman interviews leaders from small businesses around the world about their supply chains, their support systems, and what keeps them moving in today’s dynamic world. Chandhrika is a seasoned supply chain professional with experience working in industries ranging from consumer goods to retail. She is currently the Founder of Source Refresh, a consulting firm that helps small businesses increase profitability by implementing data-backed sourcing models.
Shawn Berg, SMB Sales & Marketing - How to get your startup into traditional retail? [The Source Refresh Podcast, Ep 10]
The Source Refresh Podcast
21 minutes 9 seconds
2 years ago
Shawn Berg, SMB Sales & Marketing - How to get your startup into traditional retail? [The Source Refresh Podcast, Ep 10]
EPISODE DESCRIPTION
My guest in this episode is Shawn Berg, a highly experienced retail broker and advisor who has brought hundreds of brands to traditional retail shelves. Shawn is the founder of SMB Sales & Marketing, a grocery broker trying to do things differently in the East Coast. He brings years of experience getting brands on shelf at Publix and other East Coast grocers like Harris Teeter, Ingles, Food Lion, etc.
In this interview he provides actionable insights to get your startup brand into retail, and more importantly, how to stay, and grow on shelf.
SHOW NOTES
We start the interview with what is the right time for a startup brand to get into traditional retail. Shawn details some pre-cursors to bagging that lucrative retail account. We also talk about data, how to use effective substitutes when syndicated data is not accessible to small brands, and how to tell the story using data.
Learn all about Shawn Berg and SMB Sales & Marketing at https://www.linkedin.com/in/shawn-berg-7944829/
CALL TO ACTION
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Email me at chandhrika@source-refresh.com if you would like to be a guest on my show
The Source Refresh Podcast
In The Source Refresh Podcast, host Chandhrika Venkataraman interviews leaders from small businesses around the world about their supply chains, their support systems, and what keeps them moving in today’s dynamic world. Chandhrika is a seasoned supply chain professional with experience working in industries ranging from consumer goods to retail. She is currently the Founder of Source Refresh, a consulting firm that helps small businesses increase profitability by implementing data-backed sourcing models.
