From the bounce-heavy streets of New Orleans to the raw, emotional pain music of Baton Rouge—Louisiana hip hop hits different. In this episode, we trace the full evolution: the underground rise of bounce culture, the empires built by No Limit and Cash Money, and the gritty truth behind legends like Boosie, Webbie, Kevin Gates, and NBA YoungBoy.

We break down how the state’s sound, struggle, and soul reshaped Southern hip hop—and how it continues through today’s new wave. This ain’t just music—it’s Louisiana history in every bar.

Featured legends: Big Freedia, DJ Jubilee, Master P, Lil Wayne, Soulja Slim, Boosie Badazz, Kevin Gates, YoungBoy Never Broke Again, and more.

For educational and commentary purposes only.

Songs from:

Cash Money Records

No Limit Records

Young Money

Trill Ent

DJ Jubilee

Hotboy Ronald

Magnolia Shorty

Mystikal

Kevin Gates

NBA Youngboy