How are brands and other businesses adapting to the monumental shift that is sound? The Sonic Truth Podcast Series, co-presented by Advertising Week and Veritonic, explores the issue with the fundamental players in the audio space. It’s time to think about a sonic path forward.
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How are brands and other businesses adapting to the monumental shift that is sound? The Sonic Truth Podcast Series, co-presented by Advertising Week and Veritonic, explores the issue with the fundamental players in the audio space. It’s time to think about a sonic path forward.
The Future of Music in Branding with Havas Group and The Elements Music
The Sonic Truth
27 minutes
7 months ago
The Future of Music in Branding with Havas Group and The Elements Music
In this interactive conversation, J Bonilla (The Elements Music) and Damien Escobar (Havas Group) explore how brands can harness music to create deeper emotional and cultural connections. They discuss balancing creativity with strategy in sonic branding, common mistakes brands make when selecting music, and how AI and data are reshaping the creative process. From brand […]
The Sonic Truth
How are brands and other businesses adapting to the monumental shift that is sound? The Sonic Truth Podcast Series, co-presented by Advertising Week and Veritonic, explores the issue with the fundamental players in the audio space. It’s time to think about a sonic path forward.
